For OKTAGON 94, the ambition extended beyond the cage. Celebrating its tenth anniversary, Europe’s leading MMA organisation brought nearly 60,000 fans to Deutsche Bank Park, home of Eintracht Frankfurt, on 26 September 2026.
OKTAGON MMA has a clear ambition: to become the most entertaining MMA brand in the world. 360 Show Design joined the project to help translate that vision into stage and show design—creating an experience that connected the athletes, the stadium audience and viewers at home.
Making an Entrance
Our creative process began with the walkout. For athletes and fans alike, the journey towards the cage is a defining moment: anticipation builds, personalities emerge and the crowd becomes part of the story.
We designed the walk-out stage as a bold architectural landmark, with a distinctive entrance that commanded attention inside the stadium and created a strong frame for television. The structure served a second purpose, becoming the performance stage for the halftime show between the prelims and the main card.
Bringing the Action Closer
Above the cage, the approach was deliberately simple: one oversized octagonal structure, fitted with LED screens on both its inner and outer faces.
At this scale, visibility was central to the design. The screens helped spectators follow the fights from across the stadium, while the octagonal shape reinforced OKTAGON’s identity. One clear gesture, combining practical purpose with a recognisable visual presence.
A Halftime Show with Robin Schulz
For the anniversary celebration, we collaborated with Robin Schulz to design the KONZEPT WEISS halftime show.
Between the intensity of the fights, music, lighting and special effects transformed the atmosphere into a stadium-wide celebration. Met with loud cheers, the performance gave the evening a different kind of peak before attention returned to the cage.
A celebration of ten years of OKTAGON—and an expression of where the brand is heading.
Watch the OKTAGON 94 halftime show below.
Do you want to see more work from us? Click on a case below.
