The Design and Production Process for 538 Koningsdag Kingsday in the Netherlands is a nationwide celebration of the Dutch monarchy, marked by vibrant festivities and grand events. Radio Station 538 has firmly established itself as the premier host of the largest outdoor Kingsday celebration in the country. Attracting over 40,000 visitors, this annual event takes … Read more
The Launch of ‘Celebrate Life’: A Symbol of Hope and Unity An Iconic Message on Dutch Liberation Day. As the world began to emerge from the shadows of the Covid-19 pandemic, the launch of the ‘Celebrate Life’ event on May 5th, Dutch Liberation Day, marked a powerful moment of hope and renewal. Hosted at the … Read more
Creating Bonds Through Real-Life Experiences In today’s marketing landscape, consumer brands are increasingly focusing on connecting with their fans through immersive, real-life experiences. These experiences create a powerful bond between the brand and the consumer, transforming a simple product into a cherished memory. Corona has been at the forefront of this movement with their ‘Corona … Read more
BudX Fifa Fan Festival When Wink Agency in Amsterdam approached us for the BudX Fifa Fan Festival, we knew we were about to embark on a monumental project. As one of the leading sponsors of the Fifa World Cup ’22 in Qatar, Budweiser wanted to create immersive match-viewing events in five key markets. Their vision … Read more
Crafting An Iconic Mainstage Design The Evolution of Mainstage Designs in the Netherlands. Over the years, mainstage designs in the Netherlands have become increasingly iconic and decorative, setting a high standard in the global festival scene. These stages are more than just a backdrop for performances; they are integral to the storytelling and overall experience … Read more
The leading festival in Switzerland Zurich Open Air (ZOA) is a leading festival in Switzerland, bringing together pop acts, indie bands, and major DJ performances over five days of celebration. For its 10th anniversary, the organizers sought to elevate the festival experience and turned to 360 Show Design for a complete transformation. With the creative … Read more
Endshow & Closing Ceremony Mysteryland, the longest-running electronic music festival in the world, made a triumphant return in 2022 with a sold-out edition. Welcoming over 133,000 visitors, it remains one of the largest and most iconic Dutch dance festivals. The event’s legacy is encapsulated by its motto: “Yesterday is History … Today is a Gift … Read more
A Journey of Festival Innovation with Streetmachine & 360 Show Design Creamfields Chile has established itself as a landmark electronic music festival, captivating audiences with its vibrant energy and high-end production. Spanning two exhilarating days, this festival attracts over 32,000 visitors each day, making it a must-attend event for electronic music lovers in South America. … Read more
The Evolution of Defqon.1: A Journey Through Festiflow Defqon.1 Weekend Festival, often referred to as the ‘Mecca of the harder styles,’ is a monumental event in the dance music scene. Drawing over 60,000 daily visitors from more than 50 countries, it stands as the largest annual gathering in the Dutch dance scene. As Q-dance’s flagship … Read more
The Creative Process of Qlimax 2016: ‘Rise of the Celestials’ Qlimax has long been synonymous with groundbreaking spectacle in the harder styles of dance music. Since its move to the Gelredome in 2003, Qlimax has pushed the envelope with its dark themes and cutting-edge technical production, making it the leading indoor arena show in the … Read more