Creating Bonds Through Real-Life Experiences
In today’s marketing landscape, consumer brands are increasingly focusing on connecting with their fans through immersive, real-life experiences. These experiences create a powerful bond between the brand and the consumer, transforming a simple product into a cherished memory. Corona has been at the forefront of this movement with their ‘Corona Sunsets’ festival, an event series that perfectly encapsulates the brand’s essence. 360 Show Design has been proudly involved from the inception of this project, collaborating with Nachtlab Agency to deliver both stage and show design that resonate deeply with attendees.
Amplifying Brand Values Through Design
Our mission with ‘Corona Sunsets’ was to amplify Corona’s brand values through thoughtful and immersive design. We tailored a custom stage that captured the relaxed, beachy essence of Corona, enhancing the overall festival vibe. A key moment of the events was timed to coincide with the sunset, creating a magical experience that would move the attendees. By aligning this breathtaking natural phenomenon with our show moment, we ensured that the magic of ‘Corona Sunsets’ would be etched in the hearts of festival-goers
The Importance of Visualisation in Event Design
In the world of experience design, visualising concepts before production and execution has become increasingly crucial. At 360 Show Design, we play an essential role in this phase, creating detailed still renders and pre-programmed show visuals that bring ideas to life. This approach not only helps refine the vision but also ensures seamless execution when the event comes to fruition. Our expertise in visualising and planning every detail of ‘Corona Sunsets’ allowed us to deliver an immersive and cohesive experience that perfectly aligned with the brand’s identity.
At 360 Show Design, we specialize in concept development, world design, and moment design, helping brands and experience agencies create events that align with their goals. If you’re looking to connect with your audience on a deeper level, contact us to bring your vision to life.